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口号;标语
A slogan is a short phrase that is easy to remember. Slogans are used in advertisements and by political parties and other organizations who want people to remember what they are saying or selling.
例句
They could campaign on the slogan 'We'll take less of your money'.
他们可能打出这样的竞选口号：“我们会让您少出钱”。
...a group of angry demonstrators shouting slogans.
一群高呼口号的愤怒的示威者