A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.

Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas.

A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.

Your niche is the job or activity which is exactly suitable for you.

If you carve a niche for yourself, you organize your work to create a secure position.