N-UNCOUNT
天花乱坠的广告宣传;炒作
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
例句
We are certainly seeing a lot of hype by some companies...
我们无疑已经看到来自一些公司的大肆宣传。
My products aren't based on advertising hype, they sell by word of mouth.
我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。